Alaska Airlines was reported to the Deceptive Design Tip Line over confusing cookie opt-out sliders. According to the report, the controls on the cookie opt-out are confusing: the sliders are a white button on a blue background, and their initial position, with the white dots slid to the left, seems to indicate that cookies are active. Sliding them to the right adds a checkmark, with no clear indication of whether this represents opting out or opting in. The reporter notes that scrolling up reveals mandatory cookies shown greyed out with a checkmark in the box, suggesting that a checkmark in fact indicates an opt-in.
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Alaksa Airlines: Confusing cookie opt-out sliders
“The radio buttons on their cookie opt-out are confusing. The sliders are a white button on a blue background. The initial position seems to indicate that the cookies are active – the white dots are slid to the left of the button. Sliding them to the right adds a checkmark to the button, and there is no clear indication whether you have opted out or opted in by the checkmark. Scrolling up, you can see that mandatory cookies are greyed out with a checkmark in the box, indicating that a checkmark indicates an opt-in.”