At least one Amazon Prime member is furious over the ecommerce company’s move to start playing ads in Prime Video programming — unless customers pay an extra monthly fee. A lawsuit seeking class-action status accused Amazon of false advertising and deceptive practices because Prime Video now serves commercials by default.
“For years, people purchased and renewed their Amazon Prime subscriptions believing that they would include ad-free streaming,” the lawsuit says. “But last month, Amazon changed the deal. To stream movies and TV shows without ads, Amazon customers must now pay an additional $2.99 per month… This is not fair, because these subscribers already paid for the ad-free version; these subscribers should not have to pay an additional $2.99/month for something that they already paid for.”