Deceptive Patterns
‹ All examples Ancestry.com

Ancestry.com: Difficult subscription cancellation and misleading free trial

Author
Dark Patterns Tip Line
Date
8 Mar 2022

“It is difficult to cancel your subscription as you have to call a phone number to cancel. Furthermore, in order to participate in a free trial, you must subscribe to a paid subscription. Finally, while it says 14-day free trial, they will charge you through auto-renew if you don’t call two days before making the trial a 12-day trial instead of a 14-day one.”

Ancestry.com was reported to the Deceptive Design Tip Line over its subscription cancellation and free-trial arrangements. According to the report, cancelling a subscription is difficult because it can only be done by telephoning a phone number, and taking part in a free trial requires signing up to a paid subscription. The report also states that, although the trial is advertised as lasting 14 days, the customer is charged through auto-renewal unless they call two days beforehand, which in effect shortens the trial to 12 days.