Deceptive Patterns
‹ All examples Bird.co

Bird.co: Trick language for “day pass”

Author
Dark Patterns Tip Line
Date
3 Oct 2022

“Misleading language. The bike-share service has a “day pass” when in fact it’s only 90 minutes that you have to use within a 24 hour period.”

Bird.co was reported to the Deceptive Design Tip Line over misleading language around its “day pass”. According to the report, the bike-share service offers what it calls a “day pass”, when in fact it provides only 90 minutes of use that must be taken within a 24-hour period.