Deceptive Patterns
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CMA to boost consumer and business confidence as new consumer protection regime comes into force

Author
Competition and Markets Authority
Date
7 Apr 2025
Focus
Law & Policy
Category
Regulator or Lawmaker

The UK Competitions and Markets Authority (CMA) has recently gained direct consumer enforcement powers under the DMCC Act. This means they can decide for themselves whether consumer protection laws have been infringed and they can take action via things like consumer redress and fines.

Landmark new consumer protection provisions are now in force under the Digital Markets, Competition and Consumers Act 2024 (DMCCA), giving the Competition and Markets Authority (CMA) the ability to deliver more effective consumer protection.

The CMA will now be able to decide whether consumer protection laws have been infringed (rather than litigating through the courts) and to tackle any breaches directly and proportionately, including through consumer redress and fines.

The new regime will help the CMA to safeguard consumer interests while also enhancing trust - which supports spending and the adoption of new products and services across the economy. The CMA also emphasised the importance of fostering a level playing field for fair-dealing businesses - so they can grow and invest, confident that competitors cannot gain an advantage by breaking the law. Both of these ambitions reflect the contribution consumer protection can make to economic growth, as laid out in the government’s strategic steer to the CMA.