This week, U.S. Sens. Mark R. Warner (D-VA) and Deb Fischer (R-NE), joined by Sens. Amy Klobuchar (D-MN), and John Thune (R-SD), introduced the Deceptive Experiences To Online Users Reduction (DETOUR) Act to prohibit large online platforms from using deceptive user interfaces, known as “dark patterns,” to trick consumers into handing over their personal data. The bill would also require these platforms to obtain consent from users for covered research and prohibit them from using features that result in compulsive usage by children and teens.
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Deceptive Experiences To Online Users Reduction (DETOUR) bill
DETOUR was a bi-partisan bill that aimed to curb manipulative dark pattern behavior by prohibiting the largest online platforms (those with over 100 million monthly active users) from relying on user interfaces that intentionally impair user autonomy, decision-making, or choice.