Deceptive Patterns
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DoorDash: How to cancel DashPass subscription?

Author
HallOfShame.Design
Date
17 Jun 2024
Publisher
HallOfShame.Design

Doordash makes it difficult for users to cancel their subscriptions.

“Today, let’s review the DoorDash DashPass cancellation process. These steps reveal several dark patterns designed to make you think twice about cancelling. […] The option to manage DashPass is placed among other settings, subtly discouraging you from proceeding further. […] Once you click ‘Manage DashPass,’ you are greeted with an enticing offer. ‘Take 20% off DashPass with an annual subscription.’ […] Next, DoorDash asks you to provide a reason for cancellation. […]  if you choose ‘It’s too expensive,’ you get the message: ‘DashPass members save an average of $4-5 per order.’ […] Each reason for cancellation triggers a different message designed to make you reconsider. Also, the cherry on top is the bright red ‘Stay with DashPass’ button, which is more prominent than the cancellation option […]”