Deceptive Patterns
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Dribbble: Dark patterns in subscription cancellation

Author
HallOfShame.Design
Date
27 Nov 2023
Publisher
HallOfShame.Design

The vast world of online user experience is filled with numerous tactics used by companies to guide user behavior. However, not all of these tactics prioritize the user’s best interests. Dark patterns, which are deceptive design choices that trick users into taking actions they might not have intended to, are becoming increasingly prevalent.

Dribbble was documented by hallofshame.design over its subscription cancellation. The article describes the broad world of online user experience as filled with tactics used by companies to guide user behaviour, noting that not all of these tactics prioritise the user’s best interests. It frames the example in terms of dark patterns, which it describes as deceptive design choices that trick users into taking actions they might not have intended, and which it says are becoming increasingly prevalent.