Deceptive Patterns
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Dribble: False Ticket Scarcity.

Author
Gray et al.
Date
7 Mar 2017
Publisher
UXP2 Lab

“Dribble shows a likely fake animation of tickets for concerts selling out quickly, to panic users into buying a ticket as soon as possible, while simultaneously warning them that “less than 1% of tickets left” and that some amount of users are currently viewing the event”

Dribble was catalogued by the UXP2 Lab over scarcity messaging around concert tickets. The entry describes Dribble showing a likely fake animation of tickets selling out quickly, in order to panic users into buying as soon as possible, while simultaneously warning that “less than 1% of tickets left” and that a number of other users are currently viewing the event.