Deceptive Patterns
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Expert’s Exchange: Fake Paywall.

Author
Gray et al.
Date
29 Aug 2013
Publisher
UXP2 Lab

“The site makes it appear that the answer to the question is behind a paywall, but it is really at the bottom of the page, which is accessible without paying. The website is trying to trick users into paying for a subscription.”

Experts Exchange was catalogued by the UXP2 Lab over a fake paywall on its question pages. According to the entry, the site makes it appear that the answer to a question is locked behind a paywall, when in fact the answer is at the bottom of the page and accessible without paying, with the effect of encouraging users to pay for a subscription.