Deceptive Patterns
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G2A Shield: Difficult Unsubscribe.

Author
Gray et al.
Date
2 Jun 2016
Publisher
UXP2 Lab

“Attempts every trick in the book to keep user from unsubscribing, from manipulinks to offering a discount if they stay. End result is a 100-click unsubscribe process.”

G2A Shield was catalogued by the UXP2 Lab over the difficulty of unsubscribing. According to the entry, the service attempts every trick in the book to keep the user from unsubscribing, from manipulinks to offering a discount if they stay, with the end result described as a 100-click unsubscribe process.