Deceptive Patterns
‹ All examples Google

Google: Ads Disguised as Search Results.

Author
Gray et al.
Date
1 Aug 2017
Publisher
UXP2 Lab

“The first four results of a google search for “flowers” are ads disguised as search results. They have a small green tag that identifies them as ads, but many users will not notice this and click on the ads anyways.”

Google was catalogued by the UXP2 Lab over the way advertisements appear within its search results. According to the entry, the first four results of a search for “flowers” are ads presented in the style of ordinary search results. The entry notes that they carry a small green tag identifying them as ads, but that many users will not notice this and will click on them anyway.