The government has taken a serious note of ‘dark patterns’ and asked e-commerce firms to create a self-regulatory framework to stop such practices, Consumer Affairs Secretary Rohit Singh on Tuesday said.
The e-commerce sector has the largest contribution to dark patterns, and the framework will be created in the next two months, Singh told reporters here after a stakeholder meeting. […] Singh, who was present in the over two and half hour meet here, said he has asked the e-commerce players like Amazon, Flipkart, Swiggy and Zomato in association with the Advertising Standards Council of India and some law firms to create a self-regulatory framework to help curb such practices.