Content is the core of building positive relationships with users. However, we know that people don’t read digital content completely — they’re much more likely to lightly scan your words than read it in order. So how can you create effective content for users who aren’t actually reading?
This report provides detailed analysis of how people seek out and consume your content. Learn how people process digital content, so you can leverage that understanding in your writing. The report includes 62 recommendations for designing your content to meet the needs of your users.
The findings in this 412-page report are the culmination of three large-scale eyetracking studies spanning 13 years, involving over 500 participants and more than 750 hours of testing session time.