NEW DELHI: Imagine you are booking a flight through a travel Web portal. It claims – falsely – that only two tickets are left on the flight you have chosen, creating a misleading sense of urgency that compels you to book the seats immediately.
Or, how about a shaming pop-up that gets you to subscribe to an insurance company’s newsletter you never wanted? This because exiting the marketing pop-up would have meant clicking on a guilt-tripping button that reads: “No, thanks, I hate saving money.”