Lootcrate was catalogued by the UXP2 Lab over its unsubscribe flow. According to the entry, the “Keep my subscription” button is highlighted during the unsubscribe process in an attempt to get users to click it instead of completing the unsubscription.
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Lootcrate: Unweighted Options.
“Lootcrate highlights the “Keep my subscription” button when unsubscribing in an attempt to get users to click it instead of completing the unsubscribing process.”