Deceptive Patterns
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Microsoft starts testing ads in the Windows 11 Start menu

Author
Deceptive Patterns
Date
12 Apr 2024

“The app recommendations from Windows 10 are coming to Windows 11 soon.”

Microsoft says it’s starting to test ads inside the Start menu on Windows 11. The software maker will use the Recommended section of the Start menu, which usually shows file recommendations, to suggest apps from the Microsoft Store.