Deceptive Patterns
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New Balance: opt-out option.

Author
Mathur, Arunesh; Acar, Gunes; Friedman, Michael J.; Lucherini, Elena; Mayer, Jonathan; Chetty, Marshini; Narayanan, Arvind
Date
21 Feb 2021
Publisher
Dark Patterns at Scale: Findings from a Crawl of 11K Shopping Websites

“Trick Questions on http://newbalance.co.uk. Normally, checkboxes are designed to be ticked to opt in. In this case however, the user is required to tick to opt out.”