Deceptive Patterns
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Sports Direct App: Tiny X.

Author
Gray et al.
Date
2 May 2017
Publisher
UXP2 Lab

“Large popup ad with tiny “x” button, so the user is more likely to accidentally touch the ad”

The Sports Direct app was catalogued by the UXP2 Lab over a pop-up advertisement. According to the entry, the app displays a large pop-up ad with a tiny “x” close button, making the user more likely to accidentally tap the advertisement.