Deceptive Patterns
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The Dark Patterns Knowledge Stack: Exploring New Ways to Negotiate Context, Law, and Design

Author
Colin M. Gray
Date
13 Apr 2026
Publisher
CHI 2026 / ACM
Focus
Design Practice, Law & Policy
Category
Academic Scholar

Develops knowledge-stack approaches for organising dark-pattern knowledge for research, education and regulatory action.

Research on dark patterns has grown rapidly, but challenges remain in situating these practices within broader socio-technical, legal, and design contexts. In this essay, I introduce the concept of the “dark patterns knowledge stack” as a new way of synthesizing evidence about manipulative, coercive, and deceptive design practices. Inspired by Alexander’s notion of pattern language, I demonstrate how the knowledge stack aligns multiple layers of analysis and evidence—from interfaces and user characteristics to the socio-technical landscape and user intentions—revealing how manipulative practices interrelate across scales, are perpetuated through key business metrics, and evolve over time. Use of the knowledge stack is demonstrated through two case studies, followed by provocations for scholars, regulators, and practitioners to work together to more effectively identify harms, negotiate accountability, and chart pathways for more just and transparent digital systems.