Twitter was catalogued by the UXP2 Lab over the placement of a new feature. The entry describes Twitter wanting users to discover its new “Discover” feature, and so placing it in the location where notifications usually appear, so that people would naturally click on the old spot out of muscle memory and encounter the new feature instead.
‹ All examples Twitter
Twitter: Muscle Memory.
“Twitter wanted users to discover their new feature “discover”, so they put it in the location where notifications usually is, so that people would naturally click on the old spot due to muscle memory and discover the new feature.”